Go Bulk Email Marketing

Email Marketing Campaign Groups are a way to organize your Email Marketing Campaigns. If you have many Email Marketing Campaigns with same content, or want to merge your Email Marketing Campaigns by when they were sent, just group them together. An Email Marketing Group scales down the number of pages you might need to scroll through to find an old Email Campaign and allows you to select and work with almost same campaigns, effortlessly . These Email Marketing Campaign groups look different in your sidebar than a regular campaign. A campaign group always has multiple thumbnails on the left, and a set of numbers, on the right. Note that a regular campaign has only a single thumbnail, and no number to the right.

Email Marketing Campaign Modules are the building blocks of your email marketing campaigns. They contain placeholders where you can add the text, images, buttons, styles, and layouts that make up your campaigns. You can add as many modules as you require , change the type (different layouts of text and images), and arrange them to suit your design requirements . Module buttons are located at the bottom of a campaign that is open in Edit mode.

Each text module has its own set of editing tools.

• Heading: Highlighting text, and the clicking on the big H button, will turn the highlighted text into a heading text type.
• Subheading: Highlighting text, and the clicking on the small H button, will turn the highlighted text into a subheading text type.
• Unordered list: Highlighting a list of text, and then clicking on the bulleted list button, will create an unordered list. An unordered list is a list with bullets.
• Ordered list: Highlighting a list of text, and then clicking on the numbered list button, will create an ordered list. An ordered list is a list with consecutive numbers.
• Link: Adds a clickable link to your text. If you highlight text, Email Marketing will put the highlighted text in the appropriate field on the link overlay. You need to mention both the display text, and the destination Link , when using the link tool.
• Center: Centers any highlighted text. It’s best to center individual paragraphs, by themselves, instead of trying to center an entire span of text, over multiple breaks.
• Bold: Makes highlighted text bold.
• Italic tool: Italicizes highlighted text.
• Additional Integration Functions: If the integration you have added to your account is related to text editing, then you will see it show on the right. Some examples include Eventbrite, and Personalization Tags.

Once you have opened to your Email Marketing account, you can see the Email Marketing Campaigns page by clicking Campaigns in the main menu . This is where you will build your email marketing campaigns and email marketing newsletters.

• Responsive Email Marketing Templates: Email Marketing uses responsive email templates. With the responsive email templates, your emails will automatically scale to fit all screen sizes. Whether it is viewed on a computer or laptop or a mobile , your campaigns will look great . There is no extra action needed to take advantage of the feature.
• View your email marketing campaigns: Latest email marketing campaigns or email marketing newsletters you have built appear in the center of the Email Marketing Campaigns page. All others appear under the Compose! button in the sidebar. When you select an email marketing campaign, it opens in the center of the Campaigns page.
• Email Marketing Campaign Statistics: These appear in the summary section for each campaign. These numbers show the total stats for the campaign. Click more stats to see a detailed information of the campaign statistics. Learn more about email marketing statistics.
• Email Marketing Campaign tools: These tools are available for Each campaign on the Email Marketing Campaigns page.

After you’ve opened to your Email Marketing account, you can see the Email Marketing Campaigns page by clicking Campaigns in the top menu. This is where you will create your email marketing campaigns and email marketing newsletters.

The footer is at the end of your email marketing campaign showing your copyright and company information. It is right below Social Network Links that you have added to your account. The footer is must , and it is required to comply with CAN-SPAM Act, and other laws.

The default details in the footer are the business name and business address that you entered when you registered your email marketing account. You can edit this information by clicking Settings, at the top of the screen. The organization Name, and company address fields show in the footer. Feel free to add a phone number, or any other details you would like to present in the email footer, to those fields. Activate the Campaign Tweaks Add-on to make more display changes to your email footer. You can add additional content below, adjust the copyright date information , and center the footer text. Use the styles editor to change the footer background color, and the style of the footer text.

Crafting your very first email marketing campaign is as easy as 1,2,3 …

Below points cover crafting a full email marketing campaign from start with text and images using the tools available in Email Marketing. It is possible for you to create a plain text email campaign, or you can use custom HTML to create a campaign from scratch .

1. Log in to your Email Marketing account.
2. Click the Compose! –in the right panel.
3. A blank campaign opens
4. Enter a name for your campaign.
5. To upload a banner image, click the plus sign on the Images tab.
6. A banner image is the graphic (590 pixels wide) that shows at the top of your email campaign, giving your readers a first impression.
7. Click the plus sign
8. Browse to the image you want to upload to the Images tab, and click Open.
9. Click and drag the image from the Images tab to the banner placeholder.
10. Click and drag the handle
11. In the Banner link dialogue box that automatically appears, enter the URL you want people to visit to when they click the banner image, and then click Save.
12. Enter the LINK address and click Save
13. Click This is your main headline, enter a headline, and click OK.
14. Enter a headline and click OK
15. To structure your email campaign layout, use the module buttons located at the bottom of the campaign.
16. In the text placeholder, enter your text.
17. Upload an image to the Image tab, click and drag the image onto the image placeholder (just as you did with the banner image), and click OK.
18. Add text and drag image into placeholder
19. To change the color and formatting of your campaign, click the Styles tab that is located in the right pane next to the Images tab, and choose a style.
20. Click the Styles tab
21. To preview your campaign, click the Preview button.
22. Click the Preview button
23. At this point, your campaign may look something like this:
24. Email marketing campaign
25. You can add more modules that contain section title, image, text, and –placeholders.
26. In the upper right pane of your campaign (next to Continue), click the Save button.

With Email Marketing, in most cases you will get an SPF Pass without changing anything on your end. If you don’t have an SPF record created , your campaigns will still deliver really well through Email Marketing. Also, each email marketing campaign is signed using our own DKIM signature, and includes Sender ID verification . This lets full email validation without you needing to ever be involved! While our SPF covers you for most cases, some times delivery can be enhanced with a few updates at your end. If you experience few delivery issues (not caused by content), changing your DNS records for the domain you are using as your sender address may benefit .

Readers can forward your email campaigns to friends and colleagues at any time. Here is how:

In the footer of your email, the recipient clicks the Forward link .

They can enter max 5 friends’ email addresses, include a short personal note , and then click the Forward link .

The campaign is delivered to the subscriber’s friends in the form of a forwarded email message. Since the campaign was merely forwarded, the recipients receiving the campaign are not subscribers yet. It is a good thought to include a call to action link to subscribe.

On your stats page, you can find how many times the original campaign was forwarded, and by whom. You cannot see the email addresses of the recipients they were forwarded to until they subscribe to your mailing list.

An Email Marketing campaign is connected to all your social media profiles, and shareable by your subscribers In Email Marketing, there are two different types of “Social Links” that you can connect to your campaigns.

The first are social media Icons, that link your subscribers to your various social network profiles on all your different social platforms. The other is social network Sharing Links that let your reader share the email, themselves.

Adding Social Icons to your Email Marketing campaigns:

You can link any of your social network profiles to your Email Marketing account, and have each of them show up as an icon at the bottom of your Email Marketing emails. (You can also change the position of them, using our Campaign Tweaks add-on, or add them manually with our macro shortcuts, too.) Just click on Add-ons at the top of any Email Marketing screen, and then on the Social option. Then you can configure , it from there. You won’t be able to see this row of social media icons, while you are editing your email marketing campaign. But they will show up on the Preview page, and when you send your email, for sure!

Now, these icons are not used for sharing your campaigns, but have no fear! Read on, to include ways for your readers to share…

Adding Social Sharing Links to your Email Marketing emails:

The social sharing links are a way for you to encourage your readers to get involved in the conversation , and share your emails themselves. When you press Send on any campaign, and go to the Mailing Details page, you will see a column of check boxes at the bottom of page. You can tick these options, to add your sharing buttons to the very top of your email.

Yes, you can create an Email Marketing campaign and arrange the mailing for a later date. This can be helpful when you want to create a group of campaigns at one sitting, and plan their release ahead of time.

Note: Before you get started, confirm your Time Zone settings.

1. On the Campaigns page, on the campaign you want to set up for a later mailing date, click the Schedule button. Click the clock button
2. On the Schedule tab, click inside the time box and set the time of your future mailing. Set the date and time
3. Click the date box, and in the calendar that appears, click the planned mailing month and date, and click Save. Set the month and date
4. The date and time you select must be set in the future. If you receive error messages, double check your Time Zone settings. Click Continue.
5. On the Recipients tab, click Include for each list you want to send the mailing to.
6. Click the Exclude button only if contacts in different lists overlap, and you want to make sure the overlapping contacts do not receive the mailing.
7. For details about using the Include and Exclude buttons, see Including and excluding lists. Click Continue.
8. On the Details tab, confirm your mailing details are correct, make final changes, and click Schedule. Check the box
9. Once you’ve made the necessary changes, click Looks Good. Schedule it! and we will send it on the date and time you set.
10. In the Campaigns page, the clock button will appear red, indicating you’ve successfully scheduled your future mailing.

Know CAN SPAM Act and other laws before sending email marketing campaign legally:

Here at Email Marketing, we have our permissions policy to keep your emails landing in inboxes. ISPs (internet service providers) and governments have their own rules and requirements. We would like to avoid getting into the legalese aspect of email delivery but it is still important to know that you are sending responsibly. Here are some guidelines for sending commercial email that should keep you safe:

Only send commercial email to people that have knowingly agreed to get marketing emails from you or your organization . Simply put, this means that anyone you email should have opted-in, and expects to receive your emails, specifically. That means no purchased lists! The clearer you are at the time of opt-in about what you will be emailing to readers , the higher your response rate and success will be.

Make sure your organization is clearly identified as the sender. If your contacts signed up with you as Bob’s Top Hats, you ought to be sending them emails as Bob’s Top Hats and not Stanley’s Slacks and Spats. Even if you own both businesses , it’s important that your subscribers recognize you!

Include a valid organization address and internet address on the email that you send so that can both be used for unsubscribing if needed.

This is actually a legal requirement, but it’s a good idea to make it easy for subscribers to reach you anyway… Periodically reconfirm recipients who have been on the list for more than 12 months .

This is especially mandatory if they have not read or responded to any emails recently. Outdated and non-responsive email addresses of recipients harm your delivery and can indicate to ISP’s that you are bad news even if you are not! We can help though, so contact support and we will recommend a few options to keep your list fresh.

When subscribers complain or unsubscribe, remove them from the subscribers list immediately or as soon as possible after receiving the request.

Well, this one is pretty important! Email Marketing removes recipients who unsubscribe through your email automatically, but in case the readers email you directly, it’s really easy to login into your account and suppress them manually.

Keep in mind that embedding the full form HTML code in your Email Marketing campaigns is not advised . It can cause unwelcome display and delivery issues. Alternatively , use the default signup form option. This will add a Sign-up button to the footer of all your mailings.

Email Marketing links to your default form wherever you use the macro [[subscribe]] in your email campaign. To add an extra clickable link in the campaign body, just copy the line below and paste it into any text module in your email:

[Subscribe here!]([[subscribe]])

Don’t forget to send a test to yourself, to check your work. Feel free to edit the link display text used in the square brackets. It’s the visible text your readers will see in the final email.

An Email Marketing template is a pre-designed first page that you can use to efficiently market your products , invite prospects to an event, compose a newsletter, or send out a quick update.

If these templates don’t offer a layout you like, you can modify a template to meet your preferences , or you can create a new campaign based on an existing one.

To open the template gallery, on the Email Marketing Campaigns page, click Compose! To get a better idea of how each pre-designed template might look with text and images, hover over the Examples below each template design type.

You have several pre-set style options to choose from, in your Styles menu. You can also edit any of the existing color or text settings in each one of those. You also have the option of building your very own, custom style.

If you host your sign-up form on your site using the plain embed option, feel free to customize the HTML code provided. Just keep the form functions as is , to be sure that it will work correctly !

However, if you plan on keeping the form hosted on Email Marketing, or using the styled embed option, or the side tab embed option — use the theme options to modify the style to your liking!

You can technically embed HTML code into an Email Marketing campaign — however! The email programs you are sending to don’t allow any embedding media to be viewed. And, in fact, they are likely to block your email with inserted media, as potentially malicious content. So you need to steer clear of inserting any media, using any code, for view-ability, and deliver-ability reasons.

Many email applications and readers simply don’t like inserted media. They will either show it incorrectly or push it to spam. ISPs in general don’t like that sort of code and tend to flag it, as a lot of malware makes its way into email through that sort of thing.

Our Email Marketing Experts recommend that you use a high quality screenshot or image in your campaign. And then, link that picture to the video or audio on your website , or elsewhere on the web. You could also put a text hyperlink instead of an image.

The goal of subject lines is to encourage subscribers to open your email and take steps . Don’t let the pressure of writing the prefect subject lines get to you. Finding the right words doesn’t have to be difficult .

Open rates depend on many factors like collection practices, list age and the industry in which you are sending. The average rate ranges from 10% to 25% (at the high end of the spectrum). We analyzed thousands of subject lines to find those with the highest open rates and the most impact. Here’s what we learned.

Be Specific : The subject line should tell subscribers what they are going to read inside.

It is totally clear what the email is about and the reader knows, when they open the email, they will read the details about the special offer. Also, note the “call to action” and a sense of urgency. However, it’s worth bypassing overwrought proclamations — you don’t want to come on too heavy.

Be True To The Purpose Of A Subject Line: The purpose is a preview of the email; a handful of words that capture the essence of the subject matter.

Words With Friends: Evaluation is extremely constructive and with subject lines, getting some outside aspect is vital.

Ask your friends and colleagues what they think the subject line should be or have them rewrite your subject lines. Better yet, come up with a few options and ask them to come up with some themselves. Then see which ones are best. You will be surprised at how often this results in the perfect subject line.

Split Second Impressions: The starting few words matter! When the email is being previewed, your initial few words are the ones that will be seen so make them count. Litmus has a neat tool to preview how your subject lines will show across multiple email programs .

Content Is King: Subject lines are a relevant factor in generating lively open rates. It’s the first step to engagement and as such, it is worth looking at how your content drives your subject line rather than viewing the subject line as an second thought .

A fascinating subject line can only be built on a strong support of content so make sure that your newsletter itself offers value. Thinking holistically , if you want to drive higher open rates, create content that generates great subject lines.

While considering our top performing subject lines, a trend did emerge. Of emails that had the highest open rates, 76% of them had either their business name or the product name mentioned in their subject lines.

That’s more than a coincidence, that’s a pro tip: the top subject line writers use either their company name, the product name or both.

Utilize Google Insights For Search: If you are not sure of which words are best suited to your subject line, try comparing them with Google’s Insights For Search. While it is technically a tool to help improve search engine optimization (aka SEO) and help you understand what people are searching for on Google, the tool offers great ‘insight’ into online interests in general.

It is most helpful for subject lines when you want to compare which words will be more powerful or whether to lead with a certain timely topic over another.

Engagement is also known as “clicks” — this is the actual interaction that your readers have with your email newsletters. And can make a big difference in how many are converting to website traffic and revenue. Here are some quick tips for increasing engagement:

Target Your Biggest Fans: Email Marketing support is able to create a “Views” list for you. It is a list of everyone who has viewed:your emails, with images, since you began sending. These are your most engaged recipients because it is the folks who have been active, in your actual emails. If you want to check it more recently, we can create a Views list for you that span just the past couple months, as well.

Although it may not be your grandest list, it is your strongest list. These subscribers are most likely to engage with what you send. You will see a pretty important increase in your Views and Engagement rates if you send to just this list. And a higher rate of engagement means healthier sending, and more improved delivery rates.

Write Good Subject Lines: Subject lines draw your subscribers in! Spend extra time brainstorming a thoughtful subject line or tweaking the one you always use before your next send. Many studies have been done about subject line efficacy, and thoughtful subject lines always result in greater read rates.

Keep Content Fresh: Keep your content fascinating by trying something new: offer a coupon, have a sale, reference current or local events, mention national holidays, or send out a survey (with our Survey Monkey Add-on). All of these are minor changes that might freshen up your content and energize your subscribers.

Use Links effectively: Adding links to your newsletter makes it easy for your viewers to get to your website. You can use the link icon at the bottom of your text or image module to create a link. (It looks like a chain link. Get it?) If you are already using links in your mailers regularly, but they just say, Click here, try formatting your links like these examples:

You can buy tickets [at my website] (http://www.yourdomainname.com)
[Buy tickets!] (http://www.yourdomainname.com) now!

Clearer anchor text encourages clicks, and is a good strategy, in general.

Don’t forget to make your images clickable, too. It’s something audience click.

You can also use the button module to create really desirable calls to action, for your links.

Leverage your followers: One goal of email marketing is to continually expand your reach to new users. They can become partners or word-of-mouth promoters for your business – new eyes are a huge asset.

Why not ask users who already love what you are sending to pass along your newsletter? Encourage audience to share or forward to a friend or relative by using all the available tools. Email Marketing offers a whole suite of social share tools that you can add to every email newsletter you send.

What Is An Email Newsletter / Email Marketing spam report?

An email spam complaint is when a recipient clicks the “spam” button on your email in their inbox. Email Marketing tracks these through feedback loops and reports them in your statistics under the “Marked as Spam” statistics.

How Do I Reduce these email spam reports?

The best way to reduce email spam report is to alter your opt-in process. Think about the reasons why a contact in your list would mark your email as spam. Whatever the reason, it is always about an unwanted email. When a user reports your email as abuse, they’re saying they did not expect to receive an email from you and do not want to receive another! So go through your opt-in process as a test and ask yourself if you can make any step clearer.

4 Tips To avoid email marketing / newsletter marketing spam complaint:

1. If you add customers to your email list, add a separate unchecked box specifically for email marketing opt in at the point of purchase.
2. Only include active contacts from the past 1 year.
3. Frequently remove contacts from your active subscribers that have not engaged with your emails. If you’re not sure how to do this, support can help!
4. If you use single opt-in, make the switch to double opt-in subscribers list