Best Bulk Email Marketing in Lesotho

Email Marketing Campaign Groups are a way to arrange your Email Marketing Campaigns. If you have many Email Marketing Campaigns with same content, or want to club your Email Marketing Campaigns by when they were sent, just group them together. An Email Marketing Group reduces the number of pages you might need to scroll through to find an old Email Campaign and allows you to select and work with similar campaigns, easily . These Email Marketing Campaign groups look distinct in your sidebar than a regular campaign. A campaign group always has more thumbnails on the left, and a set of numbers, on the right. Note that a regular campaign has only a single thumbnail, and no number to the right.

Email Marketing Campaign Modules are the building blocks of your email marketing campaigns. They contain placeholders where you can add the text, images, buttons, styles, and layouts that build your campaigns. You can add as many modules as you require , change the type (different layouts of text and images), and arrange them to suit your design requirements . Module buttons are located at the bottom of a campaign that is open in Edit mode.

Every text module has its own set of editing tools.

• Heading: Highlighting text, and the clicking on the big H button, will turn the highlighted text into a heading text type.
• Subheading: Highlighting text, and the clicking on the small H button, will turn the highlighted text into a subheading text type.
• Unordered list: Highlighting a list of text, and then clicking on the bulleted list button, will create an unordered list. An unordered list is a list with bullets.
• Ordered list: Highlighting a list of text, and then clicking on the numbered list button, will create an ordered list. An ordered list is a list with consecutive numbers.
• Link: Adds a clickable link to your text. If you highlight text, Email Marketing will put the highlighted text in the proper field on the link overlay. You need to mention both the display text, and the destination Link , when using the link tool.
• Center: Centers any highlighted text. It’s best to center individual paragraphs, by themselves, instead of trying to center an entire span of text, over multiple breaks.
• Bold: Makes highlighted text bold.
• Italic tool: Italicizes highlighted text.
• Additional Integration Functions: If the integration you have added to your account is related to text editing, then you will see it appear on the right. Some examples include Eventbrite, and Personalization Tags.

After you have opened to your Email Marketing account, you can see the Email Marketing Campaigns page by clicking Campaigns in the top menu . This is where you will build your email marketing campaigns and email marketing newsletters.

• Responsive Email Marketing Templates: Email Marketing uses responsive email templates. With the responsive email templates, your emails will automatically scale to fit all screen sizes. Whether it is viewed on a computer or laptop or a mobile , your campaigns will look amazing . There is no additional action needed to take advantage of the feature.
• View your email marketing campaigns: Latest email marketing campaigns or email marketing newsletters you have created appear in the middle of the Email Marketing Campaigns page. All others appear under the Compose! button in the sidebar. When you select an email marketing campaign, it opens in the center of the Campaigns page.
• Email Marketing Campaign Statistics: These appear in the summary section for each campaign. These numbers show the overall stats for the campaign. Click more stats to see a detailed information of the campaign statistics. Learn more about email marketing statistics.
• Email Marketing Campaign tools: These tools are available for Every campaign on the Email Marketing Campaigns page.

After you’ve opened to your Email Marketing account, you can see the Email Marketing Campaigns page by clicking Campaigns in the top menu. This is where you will create your email marketing campaigns and email marketing newsletters.

The footer is at the end of your email marketing campaign showing your copyright and company information. It is right below Social Media Links that you have added to your account. The footer is must , and it is required to comply with CAN-SPAM Act, and other laws.

The default details in the footer are the business name and business address that you entered when you registered your email marketing account. You can edit this information by clicking Settings, at the top of the screen. The business Name, and organization address fields show in the footer. Feel free to add a contact number, or any other info you would like to present in the email footer, to those fields. Activate the Campaign Tweaks Add-on to make more display changes to your email footer. You can add more content below, adjust the copyright date display , and center the footer text. Use the styles editor to change the footer background color, and the style of the footer text.

Creating your very first email marketing campaign is as easy as a,b,c …

Below points cover crafting a full email marketing campaign from start with text and images using the tools available in Email Marketing. It is possible for you to create a plain text email campaign, or you can use custom HTML to create a campaign from start .

1. Log in to your Email Marketing account.
2. Click the Compose! –in the right panel.
3. A blank campaign opens
4. Enter a name for your campaign.
5. To upload a banner image, click the plus sign on the Images tab.
6. A banner image is the graphic (590 pixels wide) that shows at the top of your email campaign, giving your readers a first impression.
7. Click the plus sign
8. Browse to the image you want to upload to the Images tab, and click Open.
9. Click and drag the image from the Images tab to the banner placeholder.
10. Click and drag the handle
11. In the Banner link dialogue box that automatically appears, enter the URL you want people to visit to when they click the banner image, and then click Save.
12. Enter the LINK address and click Save
13. Click This is your main headline, enter a headline, and click OK.
14. Enter a headline and click OK
15. To structure your email campaign layout, use the module buttons located at the bottom of the campaign.
16. In the text placeholder, enter your text.
17. Upload an image to the Image tab, click and drag the image onto the image placeholder (just as you did with the banner image), and click OK.
18. Add text and drag image into placeholder
19. To change the color and formatting of your campaign, click the Styles tab that is located in the right pane next to the Images tab, and choose a style.
20. Click the Styles tab
21. To preview your campaign, click the Preview button.
22. Click the Preview button
23. At this point, your campaign may look something like this:
24. Email marketing campaign
25. You can add more modules that contain section title, image, text, and –placeholders.
26. In the upper right pane of your campaign (next to Continue), click the Save button.

With Email Marketing, in many cases you will get an SPF Pass without changing anything on your end. If you don’t have an SPF record created , your campaigns will still deliver really well through Email Marketing. Also, each email marketing campaign is signed using our own DKIM signature, and includes Sender ID verification . This lets full email validation without you needing to ever be involved! While our SPF covers you for most cases, some times delivery can be improved with a little updates at your end. If you notice any delivery issues (not caused by content), changing your DNS records for the domain you are using as your sender address may benefit .

Readers can forward your email campaigns to friends and colleagues at any time. Here is how:

In the footer of your email, the recipient clicks the Forward button .

They can enter up to 5 friends’ email addresses, include a short personal note , and then click the Forward link .

The campaign is delivered to the subscriber’s friends in the form of a forwarded email message. Since the campaign was merely forwarded, the people receiving the campaign are not subscribers yet. It is a good idea to include a call to action button to subscribe.

On your stats page, you can check how many times the original campaign was forwarded, and by whom. You cannot see the email addresses of the recipients they were forwarded to until they signup to your mailing list.

An Email Marketing campaign is connected to all your social network profiles, and shareable by your recipients In Email Marketing, there are two different types of "Social Links" that you can add to your campaigns.

The first are social media Icons, that link your subscribers to your various social network profiles on all your different social network platforms. The other is social network Sharing Links that let your reader share the email, themselves.

Adding Social Icons to your Email Marketing campaigns:

You can connect any of your social profiles to your Email Marketing account, and have each of them show up as an icon at the bottom of your Email Marketing emails. (You can also change the position of them, using our Campaign Tweaks add-on, or insert them manually with our macro shortcuts, too.) Just click on Add-ons at the top of any Email Marketing screen, and then on the Social option. Then you can configure , it from there. You won’t be able to see this row of social network icons, while you are editing your email marketing campaign. But they will appear on the Preview page, and when you send your email, for sure!

Now, these icons are not used for sharing your campaigns, but have no fear! Read on, to include ways for your readers to share…

Adding Social Sharing Links to your Email Marketing emails:

The social sharing links are a way for you to inspire your recipients to get involved in the communication , and share your emails themselves. When you hit Send on any campaign, and go to the Mailing Details page, you will see a column of check boxes at the bottom of page. You can tick these options, to add your sharing buttons to the very top of your email.

Yes, you can set up an Email Marketing campaign and arrange the mailing for a later date. This can be convenient when you want to create a group of campaigns at one sitting, and plan their release ahead of time.

Note: Before you get started, confirm your Time Zone settings.

1. On the Campaigns page, on the campaign you want to build for a later mailing date, click the Schedule button. Click the clock button
2. On the Schedule tab, click inside the time box and set the time of your future mailing. Set the date and time
3. Click the date box, and in the calendar that appears, click the planned mailing month and date, and click Save. Set the month and date
4. The date and time you select must be set in the future. If you receive error messages, double check your Time Zone settings. Click Continue.
5. On the Recipients tab, click Include for each list you want to send the mailing to.
6. Click the Exclude button only if contacts in different lists overlap, and you want to make sure the overlapping contacts do not receive the mailing.
7. For details about using the Include and Exclude buttons, see Including and excluding lists. Click Continue.
8. On the Details tab, confirm your mailing details are correct, make final changes, and click Schedule. Check the box
9. Once you’ve made the necessary changes, click Looks Good. Schedule it! and we will send it on the date and time you set.
10. In the Campaigns page, the clock button will appear red, indicating you’ve successfully scheduled your future mailing.

Know CAN SPAM Act and other laws before sending email marketing campaign legally:

Here at Email Marketing, we have our permissions policy to keep your emails landing in inboxes. ISPs (internet service providers) and governments have their own rules and requirements. We would like to avoid getting into the legalese aspect of email delivery but it is still important to know that you are sending responsibly. Here are some guidelines for sending marketing email that should keep you safe:

Only send marketing email to people that have consciously agreed to get commercial emails from you or your organization . Simply put, this means that anyone you email should have opted-in, and expects to receive your emails, specifically. That means no purchased lists! The clearer you are at the time of opt-in about what you will be emailing to recipients , the higher your response rate and success will be.

Make sure your company is clearly identified as the sender. If your contacts signed up with you as Bob’s Top Hats, you ought to be sending them emails as Bob’s Top Hats and not David’s Slacks and Spats. Even if you own both companies , it’s important that your readers recognize you!

Include a valid organization address and internet address on the email that you send so that can both be used for unsubscribing if needed.

This is actually a legal requirement, but it’s a good idea to make it easy for subscribers to contact you anyway… Periodically reconfirm subscribers who have been on the list for more than 12 months .

This is especially mandatory if they have not read or responded to any emails recently. Outdated and non-operational email addresses of recipients harm your delivery and can indicate to ISP’s that you are bad news even if you are not! We can help though, so contact support and we will recommend a few options to keep your list fresh.

When subscribers complain or unsubscribe, remove them from the mailing list immediately or as soon as possible after receiving the request.

Well, this one is pretty important! Email Marketing removes readers who unsubscribe through your email automatically, but in case the readers email you directly, it’s really easy to login into your account and suppress them manually.

Keep in mind that embedding the full form HTML code in your Email Marketing campaigns is not advised . It can cause unwelcome display and delivery issues. Alternatively , use the default signup form option. This will add a Sign-up button to the footer of all your mailings.

Email Marketing links to your default form wherever you use the macro [[subscribe]] in your email campaign. To add an extra clickable link in the campaign body, just copy the line below and paste it into any text module in your email:

[Subscribe here!]([[subscribe]])

Don’t forget to send a test to yourself, to check your work. Feel free to edit the link display text used in the square brackets. It’s the visible text your readers will see in the final email.

An Email Marketing template is a pre-designed first page that you can use to actively market your products or services , invite people to an event, compose a newsletter, or send out a quick update.

If these templates don’t offer a layout you like, you can edit a template to meet your requirements , or you can create a new campaign based on an existing one.

To open the template gallery, on the Email Marketing Campaigns page, click Compose! To get a better idea of how each pre-designed template might look with text and images, hover over the Examples below each template design type.

You have several pre-set style options to choose from, in your Styles menu. You can also edit any of the existing color or text settings in each one of those. You also have the option of designing your very own, custom style.

If you host your sign-up form on your site using the plain embed option, feel free to customize the HTML code provided. Just keep the form functions as is , to be sure that it will work properly !

However, if you plan on keeping the form hosted on Email Marketing, or using the styled embed option, or the side tab embed option — use the theme options to edit the style to your liking!

You can technically embed HTML code into an Email Marketing campaign — however! The email programs you are sending to don’t allow any embedding media to be viewed. And, in fact, they are likely to block your email with inserted media, as potentially malicious content. So you need to steer clear of inserting any media, using any code, for view-ability, and deliver-ability reasons.

Many email programs and readers simply don’t like inserted media. They will either show it incorrectly or send it to spam. ISPs in general don’t like that sort of code and tend to flag it, as a lot of malware makes its way into email through that sort of thing.

Our Email Marketing Experts recommend that you use a high quality screenshot or image in your campaign. And then, link that picture to the video or audio on your site , or elsewhere on the web. You could also put a text hyperlink instead of an image.

The target of subject lines is to encourage readers to open your email and take action . Don’t let the pressure of writing the prefect subject lines get to you. Finding the right words doesn’t have to be challenge .

Open rates depend on multiple factors like collection practices, list age and the industry in which you are sending. The average rate ranges from 10% to 25% (at the high end of the spectrum). We analyzed thousands of subject lines to find those with the highest open rates and the most impact. Here’s what we learned.

Be Definite : The subject line should tell subscribers what they are going to find inside.

It is totally clear what the email is about and the viewer knows, when they open the email, they will see the details about the special offer. Also, note the "call to action" and a sense of urgency. However, it’s worth bypassing overwrought proclamations — you don’t want to come on too heavy.

Be True To The Purpose Of A Subject Line: The purpose is a preview of the email; a some of words that capture the essence of the subject matter.

Words With Friends: Evaluation is extremely important and with subject lines, getting some outside aspect is vital.

Find out from your friends and colleagues what they think the subject line should be or have them edit your subject lines. Better yet, come up with a few options and ask them to come up with some themselves. Then see which ones are best. You will be surprised at how often this results in the perfect subject line.

Split Second Impressions: The starting few words matter! When the email is being previewed, your first few words are the ones that will be seen so make them count. Litmus has a neat tool to preview how your subject lines will appear across multiple email clients .

Content Is King: Subject lines are a decisive factor in generating healthy open rates. It’s the first step to engagement and as such, it is worth looking at how your content drives your subject line rather than viewing the subject line as an afterthought .

A fascinating subject line can only be built on a strong support of content so make sure that your newsletter itself offers value. Thinking comprehensively , if you want to improve higher open rates, write content that provoke great subject lines.

While analyzing our best performing subject lines, a trend did emerge. Of emails that had the highest open rates, 76% of them had either their business name or the product name written in their subject lines.

That’s more than a coincidence, that’s a pro tip: the top subject line writers use either their company name, the product name or both.

Use Google Insights For Search: If you are unsure of which words are best suited to your subject line, try comparing them with Google’s Insights For Search. While it is technically a tool to help improve search engine optimization (aka SEO) and help you understand what people are searching for on Google, the tool offers great ‘insight’ into online interests in general.

It is most useful for subject lines when you want to compare which words will be more powerful or whether to lead with a certain timely topic over another.

Engagement is also known as "clicks" — this is the actual interaction that your readers have with your email newsletters. And can make a big difference in how many are converting to site traffic and revenue. Here are some quick tricks for increasing engagement:

Target Your Biggest Fans: Email Marketing support is able to create a "Views" list for you. It is a list of everyone who has seen:your emails, with images, since you began sending. These are your most engaged recipients because it is the folks who have been active, in your actual emails. If you want to see it more recently, we can create a Views list for you that span just the past couple months, as well.

Although it may not be your biggest list, it is your strongest list. These audience are most likely to engage with what you send. You will see a very important increase in your Views and Engagement rates if you send to just this list. And a higher rate of engagement means healthier sending, and more guaranteed delivery rates.

Write Good Subject Lines: Subject lines draw your users in! Spend extra minutes brainstorming a productive subject line or tweaking the one you always use before your next send. Many studies have been done about subject line success, and productive subject lines always result in greater read rates.

Keep Content Fresh: Keep your content attractive by trying something new: offer a coupon, have a sale, reference current or local events, mention national holidays, or send out a survey (with our Survey Monkey Add-on). All of these are small changes that might freshen up your content and energize your recipients.

Use Links energetically: Adding links to your newsletter makes it easy for your prospects to get to your website. You can use the link icon at the bottom of your text or image module to create a link. (It looks like a chain link. Get it?) If you are already using links in your newsletters regularly, but they just say, Click here, try using your links like these examples:

You can buy tickets [at my website] (http://www.yourdomainname.com)
[Buy tickets!] (http://www.yourdomainname.com) now!

Detailed anchor text encourages clicks, and is a good strategy, in general.

Don’t forget to make your images clickable, too. It’s something users click.

You can also use the button module to create really engaging calls to action, for your links.

Leverage your admirers: One goal of email marketing is to continually expand your reach to new subscribers. They can become partners or word-of-mouth promoters for your company – new eyes are a huge asset.

Why not ask users who already love what you are sending to pass along your newsletter? Encourage recipients to share or forward to a friend or relative by using all the available tools. Email Marketing offers a whole suite of social network share tools that you can add to every email newsletter you send.

What Is An Email Newsletter / Email Marketing spam complaint?

An email spam complaint is when a recipient clicks the "spam" button on your email in their inbox. Email Marketing tracks these through feedback loops and reports them in your statistics under the "Marked as Spam" statistics.

How Do I Reduce these email spam complaints?

The best way to reduce email abuse report is to alter your opt-in process. Think about the reasons why a contact in your list would mark your email as spam. Whatever the reason, it is always about an unwanted email. When a viewers reports your email as spam, they’re saying they did not expect to receive an email from you and do not want to receive another! So go through your opt-in process as a test and ask yourself if you can make any step clearer.

4 Tips To avoid email marketing / newsletter marketing spam complaint:

1. If you add customers to your email list, add a separate unchecked box specifically for email marketing opt in at the point of purchase.
2. Only include active contacts from the past 1 year.
3. Occasionally remove contacts from your active subscribers that have not engaged with your emails. If you’re not sure how to do this, support can help!
4. If you use single opt-in, make the switch to double opt-in subscribers list

Targeted opt-in marketing is done by directly contacting willing subscribers who have opted in to your email list some time in the past. Emails are sent only to subscribers who have expressed a wish to receive your email newsletter. The opt-in here means that only subscribers who have chosen to be on your email list are being sent the promotional emails. They have opted in to receive emails. Some web marketers prefer to use a double opt-in to prove authenticity. Once subscribers opt in to the email newsletter, they have to verify this by clicking a link in their email message. Now that you have your content and you have an idea when to send it out to your readers, it is time to track your email's success. Look at your email metrics and study how many of your readers opened and clicked-through. You can also track your web metrics and study the traffic that goes to your website. Look at the stats and wait for feedback. Know what is going on. You are personally responsible for the people you hire or authorize, in any way, to send email on your behalf. Know what they are doing, and make sure that they are complying with CAN-SPAM as well or you may take the fall for it. You can easily start an email list and not spend one cent. But getting email addresses from anyone beyond your current customers can be very time-consuming. But eventually you will build a larger list. Then you will need an email service company to manage and send your email messages. Many of these service companies have a free plan to manage up to a certain amount of addresses. Actually, you don't email every prospect in person. You actually do mass EMail Marketing - you send out one single email to all (or a segment) of your subscribers. When the email content is ready, the mass service will begin sending emails to the recipients found in the database. Take note, this is done in few minutes which is entirely different from manual submission. Don't be this way. Offer helpful information, and you will be good to go. People appreciate some tips that can improve their lives in even the slightest ways - so you will be doing people a huge favor here. Give first and prove your worth, and your net worth will increase.